Visiting a new jeweler for the first time? Here’s a quick guide to knowing when you have found a good store and when you might want to consider a different one:
1. When you leave your grandmother’s precious and sentimental diamond ring with this jeweler for a repair, the associate checking it in does not type up a detailed description of the ring.
This is a huge no-no. You should have written, objective evidence that what you dropped off is what you will pick up, especially with large diamonds. Jewelers should have the ability to show you the characteristics in your diamond and record them for future examination. It is also beneficial to have photographs of your jewelry and the name of the person who helped you on your receipt.
2. You’ve decided to take your grandmother’s diamond out of her old ring and put it into a new one. You’ve picked a style, but you’re not completely sure… To reassure you, the jeweler says “Don’t worry about it. You’ll love it!” and gives you a date to pick it up.
Custom work takes a lot of visualizing and imagination because your dream piece doesn’t exist, yet. That doesn’t mean you can’t get computerized images of what you’re hoping to create. Computerized images (called “renderings”) aren’t perfect because it’s difficult to depict a shiny 3D object in a 2D world, but it’s better than “hoping” your jeweler’s style and taste is the same as yours.
3. You are shopping for a gift and disclosed your budget to the associate helping you, but they keep showing you items that are out of your price range.
Not only does it feel uncomfortable and pushy, but clearly there is a breakdown in communication. Not listening well is a red flag that casts suspicion on your interactions in the future. This might include repair work, custom pieces, or exchanges and returns. If they are not listening well now, what issues could come up in the future? If it seems like the salespeople are more interested in lining their own pockets, then walk away.
Don’t be afraid to ask questions and take your time when visiting a jewelry store for the first time. All jewelers should be there to serve your needs!