National Jeweler Excerpt

While working on some social media (custom design work) posts I ran across an old interview with National Jeweler. It encapsulates the entire foundation for what we do:

“NJ: What’s the best piece of advice you’d offer to other independent jewelry stores?

SV: That’s easy. Day in and day out, I have to focus everyone’s attention on the front door and the people who come through that front door. As a Christian I believe that service is the best platform for our business, but not to meet our own needs or for profit or anything else. We have to be able to determine customers’ needs and then meet those needs. If we’re using fair pricing and reasonable, traditional jewelers’ methodology, then our business will survive.

That’s what I would advise them to do. Focus on that front door. Serve the customer.

thank you to our faithful customers!

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